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When faced with communicating the value of the IndianaMap and the need for established funding, we didn’t want to create another report sitting in a binder on someone’s shelf.
In 2006, the IndianaMap Return on Investment (RIO) Study proved the value of the IndianaMap as an investment in Indiana. The challenge was, how best to communicate those results? The report was presented in an unconventional “newspaper” format directed at the target audience – primarily legislators and other elected officials. The format provided the advantages of attention-grabbing headlines; topical organization (for example, transportation, economic development, and environment), and photo-documented case studies. The paper was printed on full-sized news-stock and folded like a traditional newspaper, with room for a mailing address on the reverse 1/2 fold.
Here’s how we communicated that value:
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The ROI analysis identified current GIS spending, duplication of effort, needs, benefits, financial and non-financial return. The objective of the project was to substantiate adequate funding (or establish cost-sharing mechanisms) to support and enable the operation. The results of the ROI demonstrate that over $1.7 billion in Indiana projects and programs are supported by the IndianaMap, with 90% of respondents indicating that the IndianaMap was essential to their project. A 34:1 ROI in less than three years was documented. The entire study was supplemented by additional qualitative use-benefits, testimonials, and case studies.
The Economic Benefits of the IndianaMap return on investment study was conducted by Saligoe-Simmel, LLC and the Indiana Geographic Information Council (IGIC). The study was supported by a grant from the Federal Geographic Data Committee Cooperative Agreements Program Grant Agreement Number: 07HQAG0042. Download the PDF.
Designed & Illustrated by Matt Kelm